Steph curry signs lifetime deal with under armour upwards of 1 billion dollars
NBA superstar Steph Curry has cemented his relationship with sportswear brand Under Armour. Curry recently signed a lifetime deal with the company, reportedly worth $201 million, making it one of the most lucrative deals in athlete endorsement history.
Curry joined forces with Under Armour in 2013, when the company was still trying to make a name for itself in the highly competitive athletic apparel market. The move proved to be a game-changer for the brand. Curry’s partnership with Under Armour helped elevate the company’s profile and ultimately led to the development of Curry’s own line of shoes and apparel.
The announcement of the lifetime deal is a clear indication that this is a relationship that will stand the test of time. Under Armour will continue to look to Curry as its main spokesperson and will support his charitable efforts through the Steph Curry Foundation, which is focused on promoting education and equal opportunities for children.
In an interview following the announcement of the deal, Curry spoke about the importance of the partnership between himself and Under Armour. “Our team has worked incredibly hard to make sure that everything we do is best in class,” he said. “We want to continue to push ourselves and evolve as a brand.”
Curry’s rise to superstardom has been meteoric. He has won three NBA championships, two Most Valuable Player awards, and has broken multiple records. His impact on the game of basketball has been far-reaching, and Under Armour has been
by his side throughout his journey.
The partnership between Under Armour and Steph Curry is a testament to the power of collaboration and branding. By aligning themselves with one of the most recognizable athletes in the world, Under Armour has been able to compete at the highest level in the sportswear industry.
As Curry continues to make strides on and off the court, it’s evident that his partnership with Under Armour will remain strong. With the lifetime deal, both parties are committed to continuing to innovate, inspire, and elevate one another to new heights.