Newburgh emerging artist, Ovi Jozi has been turning up the city all 2022! From new music, to visuals to performances Ovi has been showing us exactly what he is made of. He recently dropped his newest music video, “Ride”. A tribute to his original day one supporters and peers. He wanted to make a timeless record that would express how he appreciates those that ride for him and that have been there since the beginning.
He briefly told us the inspiration behind it:
“What inspired me to write this song was the people who’ve been riding for me from the start of this journey I’m on. I got the title after I wrote the song. I named it Ride because I rapped a lot about what that word means to me. To ride means to be by your brothers’ side or whoever you love side at all times no matter what. But once you switch up then I’ll leave you right where you’re at. Creating the song was easy because the beat had a good bop to it. I freestyle the whole song one time through and after that I just took some lyrics from the freestyle and started letting my pen take over. I would say my sound is like no other. I rap about things that are positive and I also bring light to the type of childhood I had and being from the city I grew up in. The goal is to sound like Ovi Jozi. Not anyone else. I want them to listen to the song and dance to it. It’s a great song to bop to and blast in your car around a lot of people. The first time I listened to the track I knew the type of video I wanted to shoot for it. Everything aligned. The video, the stylist, the song, and the execution of the whole thing. It influenced me by giving me stories to rap about. Gave me the motive to make it out. Seeing some of my friends pass away from being outside trying to make a living motivated me to hustle my way out and live their dreams through me. It’s hard to watch the people you love suffer or struggle to try to make ends meet. So the plan is to use God’s gift to help them out.”
After receiving over 30,000+ views on Youtube, he recently performed this record alongside with a few others in New York City at the Daze Summit Festival. This performance just reassured him that the support is real and to keep leveling up. Jozi’s unique sound and elite creative direction makes him stand out as an artist.
Watch “Ride” Here and let us know what you think!