Ye is always on the move – from music, to shoes, to wellness and beauty products. His newest venture? A partnership with GAP. Called “Yeezy Gap,” this line will contain “modern, elevated basics for men, women and kids at accessible price points” [New York Times].
GAP has agreed to a 10-year contract and West will, reportedly, have a say in how the line is displayed throughout the stores. “Yeezy Gap” is set to be introduced on June 26, 2021.
Kanye West worked at GAP as a teenager and has expressed interest in the brand for some time now.