This is going to be on fire!
Superfly, an entertainment company who are also co-founders of the Bonnaroo Arts and Music Festival, announced an event called “Small Business Live” through their Instagram account to support minority-owned businesses.
The event will air on TikTok, YouTube, Instagram, Facebook, Twitch, Twitter, LiveXLive, and Bustle.com from 4 to 10 p.m. EST. During the show, 2 Chainz, T-Pain, Brittany Howard from Alabama Shakes, Bam Marley, Leon Bridges, and many more will perform.
“Small Business Live” has been praised as “the ultimate virtual experience,” and it is hoped that due to the quality of the artists performing at the virtual concert they will be able to raise a large amount of money.
“Three and a half million small businesses are currently at risk of permanent closure due to COVID-19, with a disproportionate number of them being minority-owned,” Superfly co-founder Rich Goodstone said in a press release. “We look forward to raising the profile of this issue by showcasing amazing music performances and the stories of small businesses across America that urgently needs our support.”
“Entrepreneurs of color are denied credit more often and charged higher rates for money they borrow to fund their businesses,” Accion Opportunity Fund CEO Luz Urrutia stated. “We need to accelerate support to underserved businesses to reach our full potential.”
All proceeds from Small Business Live will go to the Accion Opportunity Fund, which provides loans to minority-owned small businesses.